With the car market as competitive as ever, Reliable Chevrolet was striving to achieve a cleaner, fresher, more up-to-date look to showcase their new lines of cars. Unlike other dealerships that excessively exhibit the manufacturer’s name, Reliable Chevrolet wanted the buildings overall interior and exterior to become its primary signage and advertisement. This was accomplished by creating a strong, clean, classic blue metal paneled entrance and continuing this horizontal banding around the perimeter of the building grounding it to the site. The interior continues to carry these subtle details and morphs the external components to the inside of the building, providing continuity to the design.